Monday, November 02, 2009 at 8:00 AM - Saturday, November 07, 2009 at 12:30 PM (PT)
Astia's Doing it Right Silicon Valley Clean Tech Series is an unparalleled resource for success - a transformative program designed by entrepreneurs for entrepreneurs who want to become dominant players in their sectors. The breadth and depth of our premium network provides entrepreneurs in the Clean Technology arena with unprecedented access to capital as well as comprehensive business strategy and insights and guidance.
Register for the Clean Tech Series to seize the opportunity to engage with investors and serial entrepreneurs by access to 11 panel sessions and 3 key note speeches taking place during Astia's Doing it Right Silicon Valley program for exceptional entrepreneurs. The following is a summary of the 12 panels and the 3 exciting keynote speakers:
November 2nd (All sessions this day take place at Microsoft SF campus, 835 Market Street, 7th Floor, San Francisco, CA 94103)
Keynote Speaker: 9:15am: Tom Kosnik on Negotiating the Triple Chasms of Generation, Gender, and Culture
As entrepreneurs who do business in global markets, we face a common challenge: How to persuade employees, customers, investors, and others to bet their money, time, talent, and other resources on our new ventures?
Venture creation requires negotiation, where we often face the challenge of crossing the triple chasms of generation, gender, and culture. The success or failure of a new venture may hinge on whether we are successful in negotiating the triple chasms.
Tom Kosnik and Ooshma Garg will reveal insights from a global team of more than a dozen entrepreneurial leaders who have navigated the chasms of generation, gender, and culture in hundreds of new ventures over the last twenty years.
Panel: 10:00-11:00am: Best Practices in Funding
Entrepreneurs will be introduced to best practices for investor presentations with a focus on how to position your company as an attractive investment opportunity.
Keynote Speaker: 1:15pm: Sramana Mitra on Bootstrapping, Weapon of Mass Reconstruction
In a world battered by economic crisis, Sramana Mitra believes entrepreneurship is the only sustainable path forward to a healthy economic world order. And core to the success of entrepreneurial ventures today is the invigorating art of bootstrapping. Sramana Mitra--a serial entrepreneur, strategy consultant and Forbes columnist--takes aim at this essential route along the roadmap to startup success with Entrepreneur Journeys.
Panel: 2:00-3:00pm: Alternative Funding Strategies
This panel will provide a candid perspective of the alternative sources of funds as well as a discussion of the different types of investors, process, typical deal terms, preference structures, and valuations.
Keynote Speaker: 5:00-5:30pm: Julie A. Kirsch
Brand awareness, brand equity, brand identity …What is it? What isn’t it? Be prepared to spend a meaningful session hearing what really matters in building a brand. Going beyond advertising and logos, Ms. Kirsch will discuss the organic substance of a brand that successfully drives decisions, evokes emotion and provides sustainable, lasting value.
November 3rd (Today's session will take place at Microsoft SF campus, 835 Market Street, 7th Floor, San Francisco, CA 94103)
Panel : 2:00-3:00pm: Developing a Blueprint for today's Market
This session will help entrepreneurs gain a fundamental understanding of how investors evaluate investment opportunities; how they evaluate the structure of a company, the team, the market opportunity , IP and the business model.
November 4th (All sessions this day will take place at the Microsoft SF campus, 835 Market Street, 7th Floor, San Francisco, CA 94103)
Panel: 9:00-10:00am: Marketing from the top - understanding your market and opportunity
This panel of VCs and Investors will discuss the importance of the entrepreneur knowing their market and how they are going to acquire customers and drive revenue.
Panel: 1:30-2:30pm: Go-to-Market Strategies
This panel of practitioners and entrepreneurs will discuss challenges across different sectors including: channel development vs ‘missionary’ roles working directly with customers , adoption cycles in established industries that are reluctant to change, regulatory considerations, and how to get the first customers.
November 5th
Panel: 9:00-10:30am: Building and Protecting Your IP When Outsourcing
The session will include information about freedom to operate requirements, do's and do not's of provisional applications, unique in-licensing and out-licensing issues among others.
November 6th
Panel: 9:00-10:00am: Getting the Most out of Washington
What type of cap and trade legislation and RPS are likely to be implemented? What is the potential for future stimulus in clean tech? Are there potential ramifications out of Copenhagen?
Panel: 2:00-3:00pm: Own Your Financials (This panel takes place at Microsoft SF campus, 835 Market Street, 7th Floor, San Francisco, CA 94103)
This session will prepare the entrepreneur for meetings with investors. Participants will learn the terms and skills needed to create a defensible financial picture of the of the company helping them to better articuate and defend the business model and strategy.
November 7th (All sessions this day takes place at Reed Smith LLP, 101 Second Street, San Francisco, CA)
Panel: 9:00-9:15am: View from the Top
Sharon Vosmek, CEO Astia, will give an introduction to the final day, go over highlights of the week and give a call to action for entrepreneurs and their advisory teams.
Panel: 9:15-10am: Current State of Venture Capital
This panel will give insight on the current state of venture capital.
Panel: 9:15-10am: Current State of Angel Investment
This panel nwill discuss the current climate of angel investment.
"Astia was transformative for our company and for my own growth as an entreprenuer. It gave me access to a network of incredibly experienced and influential people within Silicon Valley who have had a tremendous impact on the progress our company has since made."
-Shanna Tellerman, Founder & CEO
Sim Ops Studios
The Clean Technology Series is sponsored by
Morrison & Foerster

Monday, November 02, 2009 at 8:00 AM
- to -
Saturday, November 07, 2009 at 12:30 PM (PT)
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